Our History

Emerging from the pulsating heart of the UK's underground rave culture, Public Nuisance was born in 1995 amidst a humble London loft. Its inception was a defiant response to the oppressive grip of the 1994 Criminal Justice Act, which sought to stifle the flourishing UK rave scene under the guise of law enforcement. Within this act lurked the ominous notion of being labeled a "Public Nuisance" simply for reveling in the freedom of expression and collective joy found in the rave movement.

Crafted initially by Mark of the Spiral Tribe Sound System, at the behest of his compatriot Tufty, Public Nuisance's original artwork bore witness to the rebellious spirit of its creators. As some tribes embarked on a journey to transplant the ethos of free party culture across continents, the movement ignited into an international phenomenon, spreading like wildfire.

The iconic logo, adorned with its trademark "target" design, swiftly transcended its origins, becoming an emblem synonymous with the spirit of rave culture. Public Nuisance's boundary-pushing apparel soon became the favoured garb of the disillusioned generation, a staple in the wardrobe of those who dared to challenge the status quo and revel in the euphoria of the underground. Even today, it remains an indispensable emblem for those who champion freedom, individuality, and the unbridled joy of the party.

For over two decades, Wide Eye has stood as a beacon, embodying the spirit of the Free Party Movement, the vibrancy of Rave Culture, and the adrenaline-fueled world of Urban Sports. Since its inception in 2002, Wide Eye has championed the fusion of art and fashion, collaborating with a diverse array of resident and freelance designers to carve out its niche in the underground clothing scene.

With a commitment to originality and quality ingrained in their ethos, Wide Eye swiftly ascended to prominence as a trailblazing Independent Clothing Brand. Their dedication to pushing boundaries and staying true to their roots has earned them a loyal following and a reputation for innovation.

In 2011, Wide Eye forged a pivotal partnership with Public Nuisance, obtaining the rights to print their iconic artwork and becoming their official stockist. This collaboration has spawned numerous joint ventures over the years, with exciting projects on the horizon.

Though Wide Eye has mourned the loss of two cherished members of their crew, Glen and Emma, their legacy lives on as guiding lights from above. With their unwavering spirit and wisdom guiding the way, Wide Eye is poised to embark on a new chapter, ushering in a bold new era of creativity and exploration. Keep an eye on this space as we continue to evolve and push the boundaries of what's possible.